I have been checking the Smashwords retail platforms every day, to see if The Sixth Discipline was free yet. I made that book free on Smashwords on June 11th and as of today, it still costs 99¢ everywhere except on iBooks where it is now free!
That means Apple price-matched Smashwords after only 4 days! That is much faster than it used to be. Mark Coker did not lie!