How my recent promotion illustrates ebook market share

The Sixth Discipline, the first book of my two-book Haven series is always free, thanks to price-matching. Smashwords lets authors make ebooks available for free, and since that platform can also be used to push the book to iBooks, Nook, and Kobo, as well as smaller vendors (but not Kindle or Google Play), that means self-publishers can make books free on those platforms (and Nook now allows free books to be published on their platform, too). When an ebook is free elsewhere, Amazon will price-match the Kindle version. As you can see by the results below, the Kindle version matters a lot!

The Sixth Discipline was published in 2011, and had its big run in 2013 when I got a BookBub promotion for it and gave away 20,000 copies. Since then, its distrbution numbers (you can't call them sales figures when the book is free) have slowly dwindled. There are a lot of free books, many of them newer, and in a good month, I had been giving away maybe 20-30 Kindle copies, and 10-20 on all other platforms, combined. 

Update:  B&N reporting was very slow and just came in, so I changed the numbers from the original post to reflect those "sales."

The promotion consisted of paying for an entry in The Fussy Librarian daily "free books" email. That email lists links for up to five vendors. The results are in, and for the day of the promotion and the day after, I gave away this many copies:

Kindle =  377
Nook = 8
iBooks = 32
Kobo = 0
Google = 19

A few things jumped out at me. The most obvious is the dominance of the Kindle market. I gave away six times more Kindle copies than all the others combined. The lack of Kobo copies wasn't really surprising since  have never had big numbers on Kobo, but only 8 copies for Nook was telling. I do't think B&N is doing at all well with the Nook.  Also interesting is that Google Books' total was more than double Nook's, while iBooks beat out Google and Nook combined.

And of course, the whole point of paying money to give away a book is that I hope to sell the sequel, No Safe Haven.  Time will tell how that goes.

Turnabout is now in other ebook stores!

I always launch new ebooks in KDP Select, which means they're only available on Amazon, but eventually, I let that enrollment expire and launch in other stores.  That has happened with my newest novel Turnabout, now available as follows:

Buy links

US Kindle store (also available in every other Kindle store)
iBooks

B&N Nook, 

Kobo

Smashwords

Google Books  

And as a paperback: Amazon, Barnes & Noble

Updated: Finally got Google Books to accept my file; or rather, their tech staff did. I have to say both B&N and Google Books could make their interface easier to use.

From the first Amazon review:

"This is a fascinating story, looking at a lot of society’s issues from a different view point, but still exploring them in a very interesting way. Buxton creates some wonderful characters to tell this story. Marjani and Esi are two that stand out amongst a cast of exceptionally well written characters that don’t just tell this story, but through their portrayals give us a true understanding of what it is like to live in this alternate universe.
Buxton has also done an interesting job of creating Makoro, building this alternate universe and timeline, and how it has evolved under such different circumstances."

And, as a bonus, I dropped the ebook price to $2.99, at least for now.

Self-publishing in print: Biting the technology bullet

From Wikimedia Commons: by Daniel Maclise_-Caxton Showing the First Specimen of His Printing to King Edward IV at the Almonry, Westminster

I recently (as in yesterday!) retired from a legal and regulatory publishing company where I worked in systems support. I also recently attended Balticon, where I attended panels on self-publishing.

The thing about self-publishing is, the author is the "publisher" but not generally the distributor. He or she decides on the content of the book, but rarely does he sell it directly to readers. For self-publishing in ebook form, there are many places on the web that an author can go to to upload their book for sale to the public. Amazon, Barnes & Noble, Kobo, Smashwords, and iBooks all have platforms that allow an author (or someone with rights to publish) to create an account, upload a file, and start selling ebooks. I have used Amazon KDP, B&N Nook Press, and Smashwords, and they were all pretty easy. Smashwords also pushes the book out to the other other retailers, as most of their authors sell more books on those platforms than on Smashwords itself. I have heard good things about Kobo Writing Life but I have never used it because my Kobo sales are so small it hardly seems worth it. My understanding is that Apple is the most difficult to deal with because for one thing, it requires you to download their ebook producer app, which runs only on a Mac. I am also ignorant of Google Books, which seems to be a thing unto itself. Even Smashwords cannot publish to Google Books.

On all platforms, what the author has to provide to publish an ebook successfully is usually a file with the text of the book (the formats accepted vary) and a file for the cover, plus assorted bits of information collectively known as metadata (data about the book), such as author, title, ISBN (in some cases), and genre/tags.

If you're willing to accept the platform's standard conversion, some platforms allow you to upload your book in MS Word, but the problem with that is, the conversion is not great at maintaining the style and features you want. The standard format for ebooks is ePub, which, like Mobi (the format on which Kindle books are based) is simply a set of HTML tags that are used in an agreed-upon standard way. Even KDP will accept ePub, although Amazon does not like advertising that fact. I have been relying on a conversion house to produce the files I needed; the ebooks look great-- nice style for scene breaks, consistent chapter title pages, and working table of contents-- but they are not that cheap and they can only be edited by going into the HTML, which is tedious.

To self publish in print and sell on the web easily, (Lighting Source and Amazon CreateSpace are the two most popular venues), what an author/publisher needs is a PDF of a file laid out in pages, with headers (and possibly footers) and all the standard info a book needs about copyright and such. Strictly speaking, you can do this layout in MS Word, but that is not only incredibly painful, it's also very time-consuming, as Word tends to decide what it wants to do in some circumstances, and wresting control from it takes knowledge and the kind of patience of a Dalai Lama.

Having decided to take the publishing plunge and move into print (now that I have more time), I just ordered a copy of Adobe InDesign, the premier desktop publishing application, which will produce well formed pages, and also ePub files. The advantage to doing this is that I pay for it once, and then I can also use it will all my books. Adobe also offers a cloud-based monthly subscription service, but they had something of a security scandal with that, so I don't want to go that route.

Assuming I can learn to use the software, I am hoping it will provide a solution to the problem of corrections. Once I put a book into InDesign, I will proof from paper copy, make corrections, and then make the software spit out the ePub file. I realize I might have to do a few tweaks in ePub, but it should still be better than my current workflow. And this way, I get two birds with one stone; you can never have too many dead birds!

Hello, world!

I check my blog's stats every so often and a recent trend is that people are finding it by searching Google in other (non-US) countries. Recent hits have come from Bulgaria, Hong Kong and India, as well as the more expected UK, Canada and Australia.  My most popular posts are those that give Kindle tips, especially the ones on putting non-Amazon books on a Kindle, so I suspect that Kindles being sold in other countries are driving much of my blog traffic.

On the other hand, I actually see more diverse foreign sales from Apple iBooks (via Smashwords) than any other retailer. Between Kindle, Apple, and Sony, I have sold books in India, New Zealand, and Australia, as well as the UK, Canada, Austria, Germany, Spain, and the Netherlands. The French don't seem to be interested in my books, but then, I'm not French and I write in English, so no surprise there.

It's totally cool to think of having readers around the world!

iBooks sales versus Barnes & Noble Nook sales

In an earlier post about my use of a BookBub promotion  back in May, I mentioned that I was guessing that Apple didn't seem to report how many free books they give away any more, but actually, they do. It's just it takes a lot longer to get free book numbers from Apple than it does sales numbers. Interestingly, since my May and early June sales of No Safe Haven (the sequel to the free book) were higher for iBooks than for B&N, I was assuming that I had given away more free copies of The Sixth Discipline on that platform than on B&N. Not so! I actually gave away noticeably fewer (only a little over 2,500 in iBooks, versus 4,000 on B&N). So what does that mean?

I could hypothesize either that there are more free books on the iBooks platform, which makes it harder for an unknown author to stand out, or that there are simply fewer iBooks customers. But either way, iBooks readers have a higher follow-through on actually reading books they get for free. I know from my own experience and from anecdotal evidence that lots of books downloaded for free are never even opened, let alone read. You'll notice I'm assuming that sales of the sequel will be higher for folks who read the first book!

On the other hand, in July, I had higher sales numbers on Nook than on iBooks, so go figure.

Finally! The Nostalgia Gambit is now available in iBooks!

Such a time I have had, getting my sixth book into the iBooks store! Finally, it's there! And it only took me over two months of trying.

That was sarcasm, by the way. My experience with this book was a good illustration of the difficulties in dealing with one retailer via another retailer. The folks at Apple don't make self-publishing easy, so I use Smashwords to get my books into the iBooks store.

In the past, Smashwords only accepted MS Word documents formatted with their specific styles. They had a program called the meat grinder that they used to create all the various formats they support (epub, Kindle, PDF, txt, etc). You uploaded your cover image and the Word file, and it took it from there. The books came out kind of vanilla, as far as style, but you got a valid epub file, and that was what made it possible to sell that book on the other retailer platforms. All the major online bookstores except Kindle rely on epub format.

If the epub book had an ISBN and made it into the Smashwords premium catalog (which meant it was well formatted) then it could be sent to iBooks. It sometimes took a week or two to show up but it arrived. Smashwords tries to be responsive to their authors, and when people asked to be able to upload epub directly, they made that possible as of the last day of of 2012.  You can now upload an epub copy and an MS Word copy to Smashwords, and they will use the epub for all the non-Amazon online vendors. The book still has to say “Smashwords Edition” in the front matter, but otherwise it doesn't need to be different from any standard epub file.

Now iBooks has gotten pickier about their book covers. The cover image appears inside the book, as part of the epub file, and it gets uploaded as a separate file for use as on the store's web pages. Apple appears to have changed the rules about what resolution the image can be; too low or too high a resolution, and iBooks won't accept it. Smashwords must have realized this because when I uploaded an epub copy of my seventh book King of Trees, it told me right away that the cover image with the file was too low res. I got that cover artist to supply a different version and the book was delivered soon after and showed up in the iBooks store in a few days.

With  TNG, though, it had passed epub review and gotten into the premium catalog with no trouble, and had shipped to Apple right away, but it never showed up in the iBooks store. I tried emailing Smashwords and they just tried to redeliver it for me.  Still no TNG in iBooks. Eventually, I clicked the link to pull it from Apple, which makes Smashwords send a takedown notice, and once that was sent, I clicked Distribute again, but it would not ship to Apple!  I emailed again, and this time the person investigated and told me the problem was the cover image inside the book was too high a resolution! I got the artist (different artist from KoT) to give me a lower res image and then had that re-inserted into the epub file. Once it was all straight, the book was there in a matter of days.

Victory at last!

Shades of Empire now in more outlets!

Apple has won the race again. My newest title Shades of Empire is now available in iBooks as well as  Kindle and Smashwords. No sign of it on the Nook yet, or Sony or Kobo, but that's not a surprise as they don't even have Where Magic Rules yet, and it has been out for a few weeks more than Shades.

Where Magic Rules is now in iBooks and on Nook

It looks like Apple is the fastest of the Smashwords retailers, as the fantasy novella Where Magic Rules is now for sale in the iBooks store for 99¢. That means it took just over a week for the book to get to Apple and be put up for sale (counting from when it made the premium catalog, a requirement for shipping to other retailers).  The novella has also "shipped" to Barnes & Noble, but I don't yet see it for sale in the Nook store.

Added Saturday:  And now the novella is in the Nook store! Looks like Barnes & Noble was behind Apple only by a day.

My books as world travelers

I've blogged before about international sales. Of course, language is an issue. To some extent, iBooks has an edge over Kindle in terms of international presence. I see iBooks sales from Australia, Canada, and the UK, as well as in the US-- the larger English-speaking countries, in other words. Amazon has a Kindle store for the UK, but that's the only one in an English-speaking nation besides the US. There are Kindle stores in Germany, Spain, Italy, and France, but those folks are mostly not looking for books in English, so that doesn't help me a lot. I really wish there was a Kindle store in Canada! I do not know what the hold-up is.

iBooks also sells in non-English-speaking countries, but I only know which countries if I get a sale. I know they sell in the Netherlands, because I did get a sale from there (my first sale listed in euros). I think the giveaway of Shades of Empire must have helped make it more visible, because I also now have a few sales from the Kindle stores in Germany and Italy as well as the UK. More euros!

Two out of three is a good start!

I checked over at the Blio ebookstore, and The Sixth Discipline is now for sale there!  So is Tribes, but No Safe Haven seems to have gotten lost in the shuffle, possibly because there's already a book with that exact title (although they don't seem to have any problem with Seth Godin's book also being named Tribes so maybe that's a red herring).

I bought a copy of my own book so that I can check it out on the Blio ereader, which I downloaded onto my smart phone. Blio works on Android, iOS, and Windows. I want to see how the book looks, but also I want to see how long it takes for Blio to send Smashwords the sales data.

Smashwords did just update both Sony and Apple's sales numbers, and again, I'm doing better in iBooks than in the Kindle store, especially in Australia. Go Aussies!

Smashwords has updated their retailer sales figures

I complain when they don't do it, so I suppose I need to report that Smashwords is showing new sales data for Sony and Apple ebookstores.  Both Tribes and No Safe Haven continue to do better in Australia than Canada or the UK.